Owning Your Expertise

Every entrepreneur is trying to solve a problem with their startup. To prove you’re the person for the job, how do you become an expert yourself? We’re talking with an entrepreneur who has accomplished just that. Join us in today’s conversation with Alex Shamir, Co-Founder at Yofi, and investor Tanner Potter of Kickstart  (a VC firm for startups in Utah, Colorado, and the Mountain West) as we bring you both sides of a Perfect Pitch. In this episode, we’ll talk about:

• How Alex’s experience at Nike and Apple drove her interest in tackling data integrity and policy abuse in e-commerce
• The difference between understanding the problem your startup is solving and being obsessed with it
• Why entrepreneurs should trust their gut, iterate quickly, and make hard decisions, like firing when necessary, to drive success
• If investors consider the age of an entrepreneur when investing

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