Seed investing in the Mountain West since 2008

Listen to your users and observe their behavior to understand them deeply. PMF is not a one-time process; it’s a continuous cycle of learning and adapting.

Fall in love with the problem you’re trying to solve, not your solution to that problem. It will be a lot easier to find a solution that fits what the market needs.

Find a few similarly staged entrepreneurs — connect with them regularly, and talk authentically and honestly about both what you are experiencing in your business, but also your life as you navigate starting and growing a company.

The most important thing is hiring -- finding team members that are self-directed and highly motivated. The people you hire and the ways you support them are the biggest drivers of culture.